If you’ve been around sport as much as I have you know where to find authenticity.
My goal is to capture the emotion, to get closer to the action – so you can feel why it matters.
My research is 20 years in arenas and stadiums with access to sporting icons – I’ve watched them win and lose and been behind the scenes and witnessed the human side – the kind of stuff you don’t normally see.
Authenticity is also standing in the pouring rain at a grassroots rugby match watching an accountant score the winning try and becoming their teams hero for a day.
Some of my favourite work has been with the ‘real’ people of grassroots sport, and those on the sidelines and in the background, where it is beyond passion – it’s what makes sport so powerful, and it’s why we love it.