Lifeblood is the very first commercial I directed. It was for the Glamorgan brewing company in Wales.
It tells the story of the local milkman delivering the lifeblood (beer) to the community.
Shot over 5 days in Barry and Llantrisant.


Directed by Gray Hughes

Produced by Vanya Barwell

Creative by Oli Cottam and Danny Eilenberg

Post Production Producer Shervorn Monaghan

Graded by MPC

Sound recorded by Matt Hughes

Cinematography by Leo Williams & Keiran Perry

Edited by Benjamin Gerstein and Gray Hughes


Mark Jones with Missy the Dog

Rugby Club

Llantrisant RFC


Jonny Greatex
Duncan Sheldon
Rob Sheldon
Amy Robinson
Arthur Fox
Rebecca Beech
David Penney

“O Gymru” sung by Barry Male Voice Choir conducted by Dot Connell

Thanks to Jones’ Dairy for the Milk float

Cameras Operated by Keiran Perry, David Hewitt, Henry Hooper & Andy Hooper

Aerial Photography by Tim Curtis

DIT by Ben Hockley

Production Assistants Clementine Baig and Lana Rathbone